Why have a web site...
  • Unlimited access to customers -

  • The Internet allows you to advertise 24 hours a day, 7 days a week and 365 days a year for a small fee.
  • Global access to customers -

  • The Internet is all over the world therefore you can be accessed from anywhere on the planet with a simple connection.
  • Customers have free access to you -

  • The Internet is free to all users. Whether they live in Florida, California, Trinidad or Tokyo, it will cost them nothing to access your site.
  • Internet size -

  • The Internet gives you the opportunity to market your company and products to a prospective audience of over 40 million people.
  • Very attractive user demographics -

  • Internet users are amongst the most attractive target audience. They are usually college educated or being college educated and are making a high salary or soon will be making a high salary. They are more interested in technology, sports, computers, travel and music. They are open to the world, technologically competent, creative and poineering, and often speak more than one language.
  • Low set up costs -

  • You can publish your own web site on the Internet for a very small annual fee.
  • Easy to update -

  • Information contained in your site can be updated at any time.
  • To establish an Internet presence -

  • There are currently 40 million people using the Internet. To be a part of that community and show that you are interested in serving them, you need to advertise on the Internet. Whether you do or not, your competitors will.
  • To network -

  • Every smart businessman knows that it's not what you know, it's who you know. Passing on your business card is part of every good meeting. Imagine if you could pass on your business card to thousands or millions of potential clients and customers. Using the Internet, you can tell people, 24 hours a day, where you are, what you do and how you can be reached.
  • To make business information available -

  • What do you do? What are your hours? How can you be contacted? What methods of payment do you take? Where are you located? Business information such as this can be advertised on the Internet. Furthermore, youm can change the information anytime to promote special events and promotions. If you could keep customers informated of every reason why they should do business with you, you could do more business.
  • To better server your customers -

  • Internet technology is an excellent way of improving your customer relations. You can make forms available or allow staff to search for a particular product tha may be in stock, without having to use a fax or phone.
  • To heighten public interest -

  • You won't get your local newspaper to write about the publication of your new brochure, but they may well write about your new web site. With web site information, anybody, anywhere who can access the Internet site and knows of you is a potential customer.
  • To sell things -

  • Before people decide to buy something they want to know what they are getting and who they are getting it from.mThis can be done inexpensively on the Internet/ PC Gifts and Flowers has a virtual storefront on the Internet which generated over $4 million in orders last year.
  • It is cheaper than most other forms of promotion -

  • Electronic publishing requires no paper or printing and is far more flexible than any brochure.
  • To allow feedback from customers -

  • With a web site you can ask for a response or opinion and get it instantly at no extra cost. An instant e-mail can be built into a web site allowing your customers to contact you immediately while you are fresh in their minds. All this is possible without the cost of business reply mail.
  • To reach the youth market -

  • If you are trying tor each the youth market, consider that many schools and universities at home and abroad already offer Internet access to their students.
  • To reach a specialized market -

  • Do you sell specialized items like fish tanks or flying lessons? Even the most narrowly defined interest group will be represented in large numbers on the Internet. Since the Internet has many good search programs, your interest group will be able to find you ... or find your competition.
  • To serve your local market -
  • Not only will your web site advertise you globally, it will work locally.  No matter where you are, if potential clients have Internet access, then you should have a presence on the Internet.